Kempinski Hotels, is set to open a ski resort at Poiana Brasov in central Romania. The company ambitions to elevate the town into a year-round destination of choice for discerning travelers. Poised to be the first five-star hotel in the Transylvania region, this EUR 70 million project is brought to life by Rock Holding, a Bucharest-based developer known for its upscale residential ventures.

Bernold Schroeder, Chief Executive Officer of Kempinski Group and Chairman of the Management Board of Kempinski AG, expressed his excitement, stating, "The mountains of Eastern Europe are some of the most spectacular in the world, and we are thrilled to have found a new home in the enchanting village of Poiana Brasov. Together with Rock Holding, we hope to bring elevated levels of luxury to the region's hospitality scene and provide a truly five-star experience for well-heeled travelers heading to Romania."

The Kempinski Poiana Brasov mountain resort will offer 120 lakeside rooms and suites, complemented by extensive spa and wellness facilities, drawing inspiration from the natural beauty of the Carpathian Mountains. Three dining establishments will tantalize guests with Romanian and international cuisine, while a conference center and event space with stunning mountain views will cater to corporate events and summer weddings.

The hotel's design will feature a sleek, contemporary facade with a minimal, naturalistic aesthetic, utilizing natural building materials and flowing organic lines that harmonize with the Carpathian landscape.

Mircea Cotiga, CEO and Founder of Rock Holding, shared his vision for the project, stating, "Our vision for Kempinski Poiana Brasov is to create a luxurious mountain hideaway where visitors can choose to do as much or as little as they like, with a host of in-house facilities and an abundance of outdoor activities at the doorstep. The Kempinski Hotel will provide luxury accommodation for anyone looking for a slice of paradise in the Carpathian Mountains."

Poiana Brasov is a gateway to Central Europe's spellbinding landscape, attracting outdoor enthusiasts with its well-marked trails through lush spruce forests, wildflower-covered mountain meadows, and winter sports opportunities.

Guests staying at Kempinski Poiana Brasov will enjoy direct access to nearly 24 kilometers of ski slopes on the Postăvarul Massif, one of Central Europe's most picturesque wilderness areas. Moreover, the nearby medieval city of Brasov offers a glimpse into Transylvania's essence, with its gothic churches, cobbled streets, and baroque townhouses. Within a short 45-minute drive, guests can explore iconic Romanian landmarks such as Bran Castle, Peles Castle, and Rasnov Fortress.

The hotel's accessibility is enhanced by direct flights from cities including Dubai, London, Brussels, Barcelona, Munich, Stuttgart, Tel Aviv, and Geneva to the newly inaugurated Brasov-Ghimbav International Airport, just a 30-minute drive away. Alternatively, guests can reach the larger Bucharest International Airport within 2.5 hours.