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Jumeirah Group presents its new brand

Jumeirah announces the launch of the brand “Zabeel House by Jumeirah”.

The Emirati group adds a new brand to its portfolio called Zabeel House by Jumeirah after the existing one, Stay Different. Zabeel House was created “in response to the continuing and growing travel trend for exploration and enrichment through travel experiences”.

Five management agreements have already been signed in the United Arab Emirates, Kingdom of Saudi Arabia and the United Kingdom. The brand will target both leisure and business travellers and properties and will aim to facilitate the guest experience in the city they are in.

Jumeirah Group Chief Operating Officer Marc Dardenne said: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations.”

As of January 1, 2017, Jumeirah Hotels & Resorts ranked 153rd hotel group worldwide with 25 properties totaling over 6,000 rooms, according to data published by Hospitality ON.

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