Where ? Near the Westbahnhof Train station. When? Opening scheduled in 2021. What? A 7 storey building hosting a store with the new Ikea Concept . The two upper floors will host an Open House by JO&JOE.
After Paris-Nation, Rome, London, Budapest, Glasgow et Rio de Janeiro, the brand is scheduled to open in the capital of Austria. 345 beds, a restaurant & a bar on the rooftop and an event programming corresponding to the brand's identity.
“The modern architecture and the unique location of the new City IKEA harmonize perfectly with the exciting new world offered by JO&JOE. We are working together to create an inviting, well-connected environment that reflects the lifestyle trends of a young, urban clientele. We are delighted with this strategic partnership with IKEA and welcome further cooperation in the future,” declared Volkmar Pfaff, Managing Director of Accor Austria.
According to IKEA Austria Managing Director Viera Juzova: “By collaborating with JO&JOE, we have found a partner who is an ideal match for our urban target group and who, like us, offers customers unique, new experiences and innovative concepts”,
Vienna destination and Austria have shown good performances along the last 12 monts.