IHG announced the official opening of its first avid hotels property, the 87-room avid hotel Oklahoma City-Quail Springs.

IHG’s newest mainstream hotel brand was created to meet the needs of 14 million travelers who are currently underserved in this $20 billion market segment.

With their valuable input, IHG designed the avid hotels experience to deliver exactly what guests have been waiting for in a hotel, while also being easy to build, operate and maintain.

avid hotel Oklahoma City-Quail Springs is owned and operated by Champion Hotels, a privately-owned hotel operator in the USA.

Elie Maalouf, Chief Executive Officer, The Americas, IHG, said: "Opening our first avid hotels property less than a year after the brand launch is an important milestone for IHG. We worked closely with our Owner Advisory Board, including leading owners such as Champion Hotels, to develop a brand that is just right for both guests and owners. The strong momentum of avid hotels, with more than 130 hotel deals already signed across the U.S., Canada and Mexico, firmly positions the brand as a long-term driver of growth for IHG in the Americas."

Champ Patel, President of Champion Hotels, added: "We have been involved with the development of avid hotels from the very beginning and the IHG team listened to feedback from the Owner Advisory Board to ensure the avid brand will be compelling for owners, and for travelers looking for a high-quality stay experience. Because of this, we believe in the strength of the avid hotels brand and are proud to open the first hotel in Oklahoma City."

Every avid hotels property will be a new-build, giving travelers a consistent experience every time they stay.

The avid hotels guest experience is focused on four key areas, each designed to set the brand apart from other hotels in the market:

1. Rooms Designed for Sound Sleep
2. Focused, High-Quality Breakfast
3. Latest Technology
4. The avid hotels Guarantee