IHG expands its Crowne Plaza brand in Vietnam

3 min reading time

Published on 13/01/21 - Updated on 17/03/22

Contract signature ceremony

InterContinental Hotels Group has signed a management agreement with Minh Dong Travel Service and Trading Company Limited a member of PGT Group to open the second Crowne Plaza in Danang in 2023.

The Crowne Plaza Danang Waterfront will welcome guests in 2023, with they 38-storeys and they 300-guest room. The hotel will be located next to the beachfront on the Vi Nguyen Giap street, at five-minute drive to central Danang.

This expansion of Crowne Plaza is part of the rejuvenation of the brand in Vietnam and designed to fulfil the needs of the modern business travelers. The hotel features the brand’s signature Social Workspace lobby concept.

The Crowne Plaza’s 1,500 square meters will be destinated on meetings and events, ranging from corporate functions to weddings for up to 400 people. The hotel includes the Crowne Plaza’s WorkLife concept room, a rooftop infinity pool, three restaurants, a gym and spa.

Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said: 

It’s fantastic to be growing one of the world’s largest upscale brands, Crowne Plaza, in Central Vietnam.

The Covid-19 pandemic is showing us just how much our life and work are changing, and in many ways, becoming more integrated with each other. Nowhere is this more evident in Danang, where city and beach, and work and play, mix together. We are delighted to be partnering with PGT Group, who have extensive experience in the Danang and Hoi An area, to bring out the best of Danang through this hotel partnership.


Mr. Le Anh Trieu, Chairman of PGT Group, commented:

As we expand further into commercial real estate ownership, it’s fantastic to partner with IHG and benefit from both their strong local presence in Vietnam and their global scale and systems.

We instinctively knew that the Crowne Plaza brand was the right match for what we were trying to achieve in our mixed-use development close to My Khe Beach. The upscale brand’s business and meetings focus will be an ideal complement to the range of stylish, high-end apartments. The development will create a vibrant atmosphere in the area where work and life will integrate seamlessly.

IHG has been in Vietnam for over a decade and has 14 hotels operating under four brands: Six Senses, InterContinental, Crowne Plaza, and Holiday Inn, with another 17 in a pipeline which includes brand entries for Regent and Hotel Indigo.


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