IHG and Siam Sindhorn to open first Vignette Collection hotel in Asia in 2022

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Published on 05/01/22 - Updated on 17/03/22

@Sindhorn Midtown IHG

IHG Hotels and Resorts announced the first Vignette Collection hotel to open in Asia within the city of Bangkok, Sindhorn Midtown in March 2022.

This closely follows a first partnership between the two companies with the opening of Kimpton Maa-Lai Bangkok in 2020, that launched IHG’s global boutique brand into South East Asia. This will be the second luxury and lifestyle brand that IHG and Siam Sindhorn will debut to South East Asia and Thailand. Both hotels are situated within Sindhorn Village, a development project that spans 42 rai in the area of Langsuan Road and Soi Tonson.

Designed by design firm, Eight Inc, the 393-key Sindhorn Midtown is located forty minutes from Suvarnabhumi Airport, has a rooftop pool, facilities including three restaurant and bars, one of which is a collaboration with Saneh Jaan, five-time Michelin-star restaurant, a swimming pool, fitness centre and over 170 square metres of meeting space.

Serena Lim, Vice President, Development, SEAK, IHG

We are excited to extend our partnership with Siam Sindhorn and welcome Sindhorn Midtown as our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the Kingdom. We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok which became the talk of the town when it launched in the middle of the pandemic.

We will open our second Vignette Collection hotel in Pattaya, Thailand in the next few years and expect to attract more than 100 Vignette Collection hotels globally in ten years.

IHG has 29 hotels across eight brands in Thailand and another 34 properties in the pipeline. 

Vignette Collection recently became the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. IHG Hotels & Resorts’ first collection brand is part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.

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