UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its first five properties.

These new additions to Hyatt’s portfolio in the upper-mid segment, provide World of Hyatt loyalty program’s members more stay options to choose from.

China remains a priority market for Hyatt’s growth, and we are committed to unlocking the huge potential of the country’s emerging middle class and growing domestic travel trends. UrCove hotels cater to the underserved premium upper-midscale segment and with five UrCove hotels open in the major gateway cities of Shanghai, Chengdu and Nanjing, the brand is more accessible for this large, attractive and growing customer base.

said Stephen Ho, president of growth and operations, Asia Pacific, Hyatt.

Each hotel features an all-day dining restaurant, a 24-hour gym, a self-service laundry room and meeting rooms. New smart service facilities support self-service check-in and checkout and all hotels feature the signature "UrCove Space," which offers guests a multi-functional space for business and social gatherings.

UrCove Shanghai Jing’an: 265 guestrooms; located in the Jing’an central business district.

UrCove Shanghai Lujiazui EXPO: 142 guestrooms; located in the South of Lujiazui CBD, one of the busiest financial centers in Shanghai.

UrCove Shanghai Wujiaochang: 199 guestrooms; located in the Wujiaochang business circle, which is the busiest business hub in northern Shanghai and one of the most popular leisure and shopping areas.

UrCove Chengdu City Center: 204 guestrooms; located in the center of Chengdu Digital Square business district.

UrCove Nanjing South Railway Station: 205 guestrooms; adjacent to Nanjing South Railway Station, one of the largest railway transportation hubs in China.