The Set Collection has announced the addition of four new properties in Asia to its portfolio.
The company will now own properties from The House Collective, the Asian hospitality brand by Swire Hotels, including The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai.
The Set Collection describes itself as a ‘luxury hotel collection, comprising some of the world’s most exceptional, like-minded independent hotels and resorts worldwide’ and has added four hotels to its portfolio: Hotel Cafe Royal in London, Conservatorium in Amsterdam Lutetia in Paris and Mamilla in Jerusalem.
Dean Winter, managing director for Swire Hotels
We believe this exciting partnership will further elevate The House Collective reputation in the ultra-luxury hospitality space and help our brands stand out and appeal to the growing number of luxury consumers outside of Asia.
Jean-Luc Naret, Executive Director of The Set Collection
I cannot think of a better group of hotels to be our first new members than The House Collective. Like our founding members in Europe and Israel, The House Collective’s properties have made an impact on their market and the luxury traveler’s collective consciousness that is far greater than their relatively small footprint would suggest.
It is a privilege to work with these expert hoteliers, not only to offer them the myriad benefits that being a part of The Set Collection offers but also to learn and grow together in new and exciting markets during these unique times.