23 years after its last property, InterContinental Hotels Group signs a franchised agreement with Borealis Hotel Group.
After Wyndham with Ramada, it is the turn of Holiday Inn Express to settle in this attractive destination. Between 2017 and 2018, passenger traffic in Budapest airport has grown by 14.5% to reach 13.1 million people. Budapest has also recorded an increase of 3.2% in hotel overnight stays in 2018.
189 rooms will be added to the current group portofolio which currently operates InterContinental® Budapest (situated in the very same area of the city) and Holiday Inn® Budapest – Budaors. The hotel will be situated 5 minutes away from the historical city center.
The property will implement all the last generation modifications made for the Holiday Inn Express product.
For Mario Maxeiner, Managing Director, Northern Europe, IHG : “Budapest is one of the most popular cities in Europe, which creates great opportunity for the Holiday Inn Express brand entering the market for the first time. [...] We are excited to partner with Borealis Hotel Group to launch this brand in Hungary – a market with great growth potential.”
Bart van de Kamp, CEO and Founder of Borealis Hotel Group, added: “We are very excited to bring the Holiday Inn Express brand to Hungary. Developed for smart, savvy travellers who are typically on-the-move and need a centrally located basecamp from where they can easily explore the city or go to business meetings, Holiday Inn Express is the perfect addition to Budapest’s city centre. Borealis and IHG have been working on numerous developments across Europe together and I very much value the strong and trusted partnership we have formed over the years. Now we’re looking forward to expanding our partnership in Hungary.”