IHG Hotels & Resorts juts announced the signing of voco Brussels City North, marking entry into a new market. The first of its kind in Belgium, voco Brussels City North will focus on innovation.

Due to open in autumn 2023, the 92-key voco Brussels City North property will be operated by Prem Group, a strong partner for IHG in the region. The hotel will feature a restaurant and conference centre and will adjoin the Innovation Centre, which is already open on the site, to create a hub for hospitality innovation.

Located to the north of the city, the hotel will feature a 50-metre tower with huge glass windows providing panoramic views of the Brussels skyline. The site itself will be Europe’s largest experimental lab for creating ideas.

To design and develop this innovative property, IHG is partnering with Living Tomorrow, an internationally operating research organisation that specialises in bringing innovative projects to fruition.

I’m delighted to announce that we are partnering with Living Tomorrow to bring voco hotels to Belgium. We know that Brussels is a strong market for branded properties, and we are confident that the voco hotels’ brand will fit well with the goal of creating a truly innovative hub on this unique site.

Willemijn Geels, Vice President Development Europe, IHG Hotels & Resorts

Living Tomorrow is focused on driving the future and we’re excited to partner with IHG to develop this exciting hotel – the first voco in Belgium. The values of voco hotels fit well with our desire to innovate and push boundaries and we know that the strength of the IHG systems will provide a stable platform from which to innovate.

Yin Oei, CEO, Living Tomorrow

Now present in more than 15 countries, there have been 40 openings and 34 more properties entering the pipeline since voco hotels launched in 2018. In Europe alone, there are currently 15 open hotels with a further 14 hotels in the pipeline.