Dutch hotel group CitizenM has announced that it will open its fifth hotel in London’s Olympia in 2023.

The hotel will be located in the Olympia London exhibition centre on Hammersmith Road, a £1.3 billion mixed development in cooperation with Yoo Capital and Deutsche Finance International.

The mixed-use development will also feature a live music venue owned by entertainment company AEG, a 196-room Hyatt Regency property (set to open in 2024) and conference centres.

Citizen M London Olympia will include 145 rooms, three meeting rooms, and a living room open to the public in the listed historic Apex room. Interiors will be designed by Amsterdam-based partner Concrete and will feature furniture from Vitra, one of Citizen M’s long-term collaborators.

Rooms come with XL king-sized beds, rain showers and flat screen TVs, and guests can check in online with an option to experience a contactless stay when on property through the citizenM app.

Klaas van Lookeren Campagne, CEO of citizenM hotels,commented:

We’re taking a strategic approach to expansion in London. Despite the current challenges in both the hotel and conference industries, we are confident in the positive future outlook for citizenM, and therefore Olympia London fitted the brief perfectly. We believe our offer of affordable luxury accommodation will appeal to visitors of the conference centre, as well as the theatre and music venues, and confirms our commitment to expand in London’s most desirable neighbourhoods.

Chairman of Yoo Capital, John Hitchcox, said:

Having citizenM as an anchor operator is a huge positive for the Olympia project. They are an ideal partner to have on board as we continue our work to transform this area into a destination for culture and creativity and today marks a major milestone towards the realisation of a new vision for Olympia London.

citizenM London Olympia marks the fifth standpost of the brand in London, following openings in Bankside (2012), Shoreditch (2016), Tower of London (2016), and Victoria Station (2022).

The group currently counts 21 hotels across 14 cities in its global portfolio.