The Ascott Limited has recently announced eight new properties signings under the lyf brand, expanding its footprint in key cities.
The new properties that were signed:
- Germany: lyf Frankfurt - Set in the Ostend district, lyf Frankfurt is close to the European Central Bank and upcoming cultural venues. This property offers a range of accommodation options, along with a coworking lounge, social kitchen, a rooftop bar and restaurant.
- Australia: lyf on Sussex Sydney
- Indonesia: lyf Canggu Bali
- Japan: lyf Shibuya Tokyo
- Malaysia: lyf Georgetown Penang and lyf Brickfields Kuala Lumpur
- Singapore: lyf Bugis Singapore
- China: New property in Shanghai
“In a world where travel is not just about reaching a destination but immersing oneself in the heartbeat of a city, lyf stands at the forefront of a new era in hospitality. lyf was first created for the next-generation traveller and has gained strong traction since its debut with lyf Funan Singapore in 2019. There is tremendous potential for us to further scale lyf across more hospitality asset classes, whether as a fullservice hotel or resort, especially with the growth pace we have seen over the year. With more than 30 lyf properties both in operation and under development, Ascott will bring lyf to even more destinations in the year ahead, as we work towards our target of 150 properties with over 30,000 units by 2030,” - Mr Kevin Goh, Chief Executive Officer for Ascott and CLI Lodging.
Newly Opened lyf Properties in 2023
lyf has also inaugurated several properties in 2023, including lyf Schönbrunn Vienna in Austria, lyf Dayanta Xi’an in China, lyf Ginza Tokyo in Japan, lyf Chinatown Kuala Lumpur in Malaysia, and lyf Malate Manila in the Philippines. These properties, located in cultural and commercial hubs, offer a range of accommodations and communal spaces.
“The lyf brand has captured the attention of the market with its dynamic designs, flexible spaces and well-curated programming with the community at its core. Owners and investors alike have seen the resilience and continued demand for experience-led social living that lyf has been synonymous with, an accommodation trend that has been made more pronounced postpandemic and we believe is here to stay. lyf is thus well-positioned to cater to this growing interest, availing a brand that is not just conversion-friendly for owners, but also meets the increasing needs of travellers who are seeking the best of all worlds where they are able to mix privacy with social living, combining a space to work, stay and play. The brand’s growth momentum is stronger than ever, and plans are underway to launch across additional key destinations including that in the United Kingdom.” - Ms Serena Lim, Chief Growth Officer, Ascott.
