Accor is starting the year with new development perspectives and a full schedule of new hotel openings around the world.
Accor’s lifestyle segment is five percent of the Group’s annual revenue and represents 25% of the company’s development pipeline by value, with the number of lifestyle hotel openings expected to triple by 2023. The recently announced joint venture with Ennismore is expected to close in Q2 2021, and new properties will open their doors, including Mondrian Shoreditch London; JO&JOE Vienna Westbahnhof; SO/ Sotogrande Resort & Spa; SLS Dubai and 25hours Dubai.
Luxury hotels set to open in 2021 will include the Banyan Tree Doha in Qatar and Raffles openings in Udaipur, India; and Jeddah, Saudi Arabia. Fairmont will see the opening of the Fairmont Century Plaza in Los Angeles, along with Fairmont Windsor in England; Carton House, a Fairmont managed hotel in Dublin; Fairmont Ramla Riyadh; Fairmont Ambassador Seoul; and, Fairmont Tagazhout Bay in Morocco. Sofitel will open in Seoul, Hangzhou, and Adelaide.
Across the Group’s brand portfolio, leading brands for conversion opportunities include The House of Originals (Luxury), MGallery (Upper Premium), Mövenpick (Premium), Grand Mercure (Premium), Mercure (Midscale), ibis Styles (Economy) and greet (Budget). These seven brands account for 43% of Accor’s opening pipeline over the next five years.
More openings in Europe include: Pullman Tbilisi, Georgia; Angsana Corfu; Pompei Habita 79 – Mgallery; 25hours Hotel Piazza San Paolino, Florence; Mama Shelter Rome; greet Bordeaux Aéroport; greet Rennes Pacé; Mama Shelter - Mama Paris Litwin; Novotel Megève Mont Blanc; JO&JOE Buzenval; TRIBE Carcassone; TRIBE Le Touquet.