The outdoor hospitality industry has continued to evolve in recent years, driven by new customer expectations and economic factors. The rise of sustainable tourism, the move upmarket and the growing demand for more unusual offers are the driving forces behind this transformation, which is still far from complete. How can the sector satisfy both budget campers and customers looking for ever more unique experiences? What strategies and actions is it adopting to accelerate its sustainable transition at a time when climate change is impacting its business more than ever?