The return of the warm weather means camping holidays for many tourists. Whether they prefer tents, caravans, mobile homes or more unusual accommodation, the appetite for open-air hotels does not seem to be waning - quite the contrary. The market is doing wonderfully well in Europe, particularly in France, enabling the big names in the sector to continue their expansion. An attractive market that is also seeing the arrival of new entrants ready to make a name for themselves alongside the established players. However, all of them are facing a growing number of challenges, particularly the small independent campsites that are struggling to cope with the weight of the big groups and chains that are taking over the market.
Demand for outdoor holidays as strong as ever Despite an inflationary environment that had a major impact on the purchasing power of Europeans, and therefore on their holiday budgets, campsites in France saw campers flocking in large numbers during the 2023 season. Even the capricious weather in...
Fédération Nationale de l'Hôtellerie de Plein Air (FNHPA)
Site / Activité touristique
- France
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