Ahead of the big summer rush which will take place on the weekend of 30-31 July, the outdoor hospitality groups Homair and Odalys Vacances have published their first reports on the summer season.
While July holidaymakers pack up and head home, August holidaymakers are getting ready for the big trip. Homair, a company specialising in mobile home holidays at campsites, has reported two exceptional occupancy rates. The first is for this coming holiday weekend and the second is for the month of August. It is set to be a record month for all its destinations in Europe (France, Spain, Italy and Croatia).
As for Groupe Odalys, it has announced very positive results for the first three weeks of July as well as an acceleration of last-minute bookings for the month of August. An occupancy rate of 85% at its seaside destinations was noted in July and an occupancy rate of 90% in mobile home campsites seem to confirm the French love for open air hospitality. These figures are in line with the exceptional visitor figures recorded in July 2021. In addition, foreign customers are now back in force. During the first three weeks of the month, the number of foreign customers had doubled when compared to July 2021.
The month of August is looking exceptional according to the group. An occupancy rate of 92% has already been recorded in Odalys Vacances residences and campsites. The acceleration of last-minute bookings (i.e. less than 14 days before the departure date) has reinforced this figure. So far, it has reached about 15%, which is an increase of 3 points compared to the same period last year.
The figures presented by the two players reflect those noted by the Atout France agency in its economic outlook for the tourist economy published in July 2022. According to the agency, "at the end of June 2022, nearly 97 million overnight stays were booked at classified campsites in mainland France for a stay between April and October [...] an increase of 26% compared to the same period in 2021". This figure shows a strong appetite for camping holidays on the part of both the domestic and international markets.
The return of our foreign clientele, combined with last-minute sales, enabled us to record occupancy rates in July that were in line with those of last summer, particularly at the seaside and in our campsites. August promises to be an exceptional month for our establishments, which are already almost fully booked throughout France.
Aymeric Drujon, Sales Director at Groupe Odalys