Collective Retreats to open property in NEOM’s Trojena in 2026

2 min reading time

Published on 24/02/23 - Updated on 24/02/23

Collective Retreats x Trojena

Collective Retreats, the outdoor experiential hospitality company, has been selected to open a sustainable retreat in Trojena.

In partnership with NEOM, Collective Retreats will open a next-generation, ultra-sustainable retreat in Trojena, the mountain destination located in north-western Saudi Arabia.

Slated to open at the start of 2026, the retreat will feature approximately 60 open-air guest rooms and innovative meeting space concepts, as well as water features, communal campfires, and fire-inspired regional culinary experiences.

Guests at the retreat will enjoy access to the development’s full array of year-round outdoor activities, including skiing and snowboarding, high altitude training, paragliding, mountain biking, hiking, and water sports, as well as cultural programming around film, art, music, and food.

Sustainability is a core element of Trojena, and the mountain destination will be powered by a combination of solar and wind energy. Furthermore, it will also aim to achieve zero waste residual through developing technology in water desalination and brine processing.

We founded Collective Retreats with the singular goal of changing the way people travel. We want travellers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us. Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it's possible to both preserve the environment and deliver extraordinary guest experiences.

Peter Mack, Founder & CEO of Collective Retreats

Collective Retreats has a well-earned reputation for connecting guests to the most spectacular natural settings, in ways that few others have done before, while staying true to its core values of conservation and sustainability. With Trojena, and NEOM overall being home to some of the most breath-taking landscapes, we’re thrilled to have selected a partner that shares our ambition to forge a new path for our industry, one that’s characterised by travellers living with nature.

Chris Newman, Executive Director of Hotel Development at NEOM

Since its inception, Collective Retreats has been lauded for its innovative thinking and passionate commitment to sustainability making them the ideal partner for the Trojena NEOM project. Collective Retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practices that are at the core of the NEOM project.

Philip Gullett, Executive Director & Region Head at Trojena

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?