The majority shareholder in the group that operates the Eurocamp and Homair brands, PAI Partners, is selling part of its stake to the Abu Dhabi Investment Authority, a sign - if any were needed - of the interest shown by long-term investors in the outdoor hotel industry.
The European Camping Group has become one of Europe's leading outdoor accommodation operators, present in eleven European countries through its Eurocamp and Homair brands. Through a strategy of consolidation, supported since 2021 by its majority shareholder the PAI Partners fund, the group has grown from 280 sites to more than 450 today, representing more than 56,000 pitches and a fleet of 48,000 mobile homes. Sales have grown by a compound annual growth rate of 15%, and profits have more than tripled.
ECG CEO Sébastien Manceau said: "Our new investor, alongside PAI, will enable us to continue our growth trajectory and consolidate our leadership in Europe. This new step will enable us to increase our geographical diversification and optimise our organic and operational leverage."
Bertrand Monier, one of PAI's partners, confirms: "ECG is the perfect embodiment of the real economy, with a leading position in the outdoor accommodation market, underpinned by substantial investment, attractive market dynamics and an exceptional management team. We are delighted to welcome ADIA as a partner to support this new phase of growth."
Completion of the transaction is subject to regulatory approvals and is expected in the second quarter of 2025.
