Economic growth, Chinese clientele: these two stars are guiding hotel developers throughout the region. In Taiwan, the growth of tourism, leisure in particular, is encouraged by the progressive warming of relations between Beijing and the island. For these reasons, the turnover suffered from the crisis moderately and hoteliers are seizing this opportunity to install their upscale brands. Novotel just opened at the airport in Taipei. Three Sheratons and a Méridien are preparing to open on the island as is the Crowne Plaza within the entertainment and shopping center E-Da World in Kaohsiung. Macao was also counting on capturing its neighbors by playing on their playful character. The former Portuguese colony saw things very big, very fast. But the financial crisis chilled the casino industry. Battered, the American leaders have abandoned or at least frozen several projects. But this does not prevent new developments on the Cotai Strip such as the recent Grand Hyatt. Hong Kong also suffered from the effects of the crisis combined with drastic measures to prevent the spread of the virus H1N1. Nonetheless, with its global radiance, Hong Kong remains one of the most solid markets in the region, still supported by arrivals from China. Closer connections with the continent and Macao open the way for progress in the long term. Hong Kong is thus expecting to see several new hotels such as the brand Indigo (IHG) in 2012. Another city that posted very high ORs is Singapore which seems to absorb the new properties that open without any problem. And there will be many since CBRE Hotels will have 10,000 new 4* and 5* rooms by 2012. At the beginning of next year, the citystate will see the resort casino Marina Bay Sands open and that should allow Singapore's tourism to pass another milestone. Bangkok is not alone. Political instability in recent months has not succeeded in scaring off hoteliers nor has it undermined Bangkok s position as a business and leisure hub in Southeast Asia. The already extensive upscale supply is awaiting several properties including less common brands that are not yet present, meaning Kempinski and the crème de la crème of Starwood s offer: a W and a St Regis. Unlike the Thai capital, stability is a constant in Seoul and Djakarta in terms of development. Nonetheless the arrival of Raffles in 2011 in the Indonesian capital is noteworthy. The Canadian- Singaporean group is also preparing to kill two birds with one stone in the Philippines, with the joint opening of a Fairmont and a Raffles in Makati, Manilla's very dynamic business district. For Hanoi and Ho Chi Minh Ville, the Vietnamese cities have a long shot at the hotel industry, but they are working to catch up and be in step with the country's growth. In the North, in the capital, a JW Marriott and a Pullman will soon join the first Sofitel Legend in the world: the Métropole. After the recent inauguration of the InterContinental Asiana Saigon, Vietnam's business capital is now awaiting the arrival of JAL and Le Méridien.
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