plus

Sydney, life after the Olympics

9 min reading time

Published on 06/11/12 - Updated on 17/03/22

In 2000, Sydney hosted the Summer Olympic Games, an event that dramatically changed the city’s hospitality landscape. Today, Australia’s largest market is stronger than ever, confronting the challenges of post-Olympic syndrome and even surpassing the height of the frenzy. With limited supply, high occupancy levels and increasing room rates, hotel accommodation assets in Sydney are providing strong revenue and capital returns to investors.

Key figures

-* Population: 4.8 million -* Surface Area: 12,145 sq. km -* Number of Hotels: 300 -* Number of Rooms: 20,000 -* Tourism statistics 2011: 27.1 million visitors -* Room Occupancy: 86.1%OverviewSydney, located in New South Wales (NSW) is the most visited city in Australia, driven by domestic demand, as well as international leisure and business. It retains its position as the main economic and business hub of Australia, international gateway, and a leading commercial hub for Asia Pacific. Following a property boom leading up to the 2000 Olympics, Sydney went through a down patch with excess supply and reduced demand. Today, however, Sydney’s hotel market is extremely vibrant, enjoying phenomenal performance in Occupancy Rate (OR), Average Daily Rates (ADR) and Revenue per Available Room (RevPAR). At present, limited supply, together with an expected growth in demand over the next decade, makes hotel investment a high priority.Olympic Legacy Hosting the Olympic Games affected Sydney in much the same way as this event always does to host cities. First, the typical surge that comes with the announcement of hosting the Games, then the downfall as the city struggles to cope with issues of oversupply and significantly reduced demand.The biggest issues come with poor long term management. Since winning the bid in 1993, real estate prices in the city grew at a rate of 10% per annum. GDP growth also soared during the pre-games investment craze, as all tried to grab a piece of the temporarily hot pie. Leading up to, during, and shortly after the event, tourism also boomed with travellers now finding a good excuse to visit this far away land. Asian markets were particularly inspired to visit, together with traditional feeder countries such as the UK, US, France, and Germany. Revenues for the Sydney Olympics...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?