Moxy Hotels are known for being trendy, comfortable, and affordable, so they mainly target the new generation of travellers who are more value for money sensitive.
In September, the well-known lifestyle brand developed by Marriott opened at the "Berliner Tor" S-Bahn station, close to Hamburg's historic city centre. The hotel has 291 rooms and is operated by the Swiss company SV Hotel. SV Hotel regularly works as a franchise partner of the Marriott International Group.
The city's economy is based primarily on its harbour and on the development of the HafenCity business area. However, the city also benefits from its tourist attractiveness, particularly thanks to event tourism and cruise passengers. The development of Hamburg is an advantage for the setting up of new brands and new hotel concepts, such as the following openings: the 236-room NYX Hamburg hotel in 2020, or the NH Hamburg Zentrum hotel in 2021 and NIU hotels in 2022. In addition, another Moxy hotel, the 220-room Moxy Hamburg Altona hotel, is due to open in the first half of 2021.
Hamburg’s hotels are performing well, so, as an indication, the occupancy rate reached 78.8% in 2018, while the average daily rate was around €117 the same year.