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January 2012: a cold chill swept over Europe

1 min reading time

Published on 10/03/12 - Updated on 17/03/22

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The cold chill that swept over Europe in January kept temperatures close to zero… and the hospitality industry was no exception.Occupancy rates in Europe for January stayed very close to levels from last year.

There was not much of a difference between hotel categories, with the 1* category faring the worst at -0.6 %pt and the 2* category doing the best at +2.1 %pts, bringing the chain hotel average across Europe to just under a percent to 51.7%. Concerning average daily rates (ADR), there was no...

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