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Wyndham focuses on Europe

Wyndham Hotel Group and Novum Hospitality have signed a long-term agreement to develop new hotels throughoutEurope.

The American Wyndham Hotel Group and the German Novum Hospitality intend to grow in Europe. The Wyndham-branded hotels will operate under the Wyndham, Wyndham Grand, Wyndham Garden, Ramada, Ramada Encore Tryp by Wyndham, Days Inn and Super 8 brands. They will join Novum Hospitality’s portfolio.

The hotel groups target Germany, Austria, The Netherlands, Poland, the UK and Ireland.

“We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future," David Etmenan, CEO and owner of Novum Hospitality, said in a statement.

“Europe offers tremendous potential and working with NOVUM Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations,” added Christian Michel, Vice President Development Central & Eastern Europe (EMEA), Wyndham Hotel Group.

Wyndham signed a similar contract with GS Star in 2017 to expand the Super 8 throughout Austria, Switzerland, The Netherlands and Germany. The two companies have an ambition to pursue this strategy by opening new Super 8 hotels in Europe in the new few years.

In 2017, Wyndham also signed an agreement with Zeus International to develop 20 hotels by 2027 in Cyprus, Bulgaria, Romania and Greece through conversions or new constructions.

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