The French theme park sector is set to welcome a new entrant in 2025, none other than Ubisoft Studios' theme park, making the already highly competitive market even more so but confirming France's place as the destination of choice for thrill seekers.
The French studio behind many world-famous video games has just announced its latest project. To enjoy it, no need for consoles or controllers. The group's new ambition is to build a theme park that will immerse visitors in the world of Ubisoft with an "immersive centre" concept.
The park will be an entertainment complex spread over 88 hectares on the outskirts of Béziers and will include film and television studios, hotels, restaurants and shops. The opening of this new leisure park is announced for 2025 but for the moment the content that the studio will offer is still unknown.
However, Studios Occitanie, the project's owners, describe the concept proposed by Ubisoft as "revolutionary". The park's "immersive centre" will cover an area of 3,000 to 5,000 square metres and will be equipped with Wander technology, created by Ubisoft in partnership with interactive attractions specialist Alterface. Visitors will be able to "interact with the ever-changing scenery using a tablet".
With this new ambitious project, the studio will be able to bring to life characters from some of the most popular licenses such as Rayman, Rabbids, Assassin's Creed and Prince of Persia. Although the group is already involved in a number of "physical" entertainment projects with Escape Games, a virtual reality exhibition at the Smithsonian and a "Rabbids" entertainment zone in Montreal.
Ubisoft's know-how combined with Alterface's expertise should give rise to a new kind of highly immersive, three-dimensional attraction, making the visitor the actor of his own attraction. With this project, the studio will finally enter the theme park market, an industry it has been interested in for many years. Ubisoft had even announced the opening of a "new generation" theme park in Malaysia in 2015, but it seems that this project has stalled.
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