The company pursues its strategy to develop its own-brand portfolio.
By an announcement of 11 new own-brand hotels, Thomas Cook will have a total of 20 new own-brand hotels in its portfolio open between now and Winter 2018/2019.
The new openings will for example include two properties for next summer in Islantilla (a destination on Spain’s Costa de la Luz), one in Italy in Orosei, a smartline in northern Greece etc.
Peter Fankhauser, Group Chief Executive, Thomas Cook, said: “The 11 new hotels we have announced today are testament to our commitment to invest in providing our customers with the best hotels to suit their preferences and pockets. We continue to open up new destinations for our customers as well as offer a range of hotels in popular areas that give us a resilient portfolio for Summer 18. By focusing on our customers, our own-brand hotels give us the opportunity to take even more control of the customer experience”.
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