Iran is considered to be one of the world’s largest untapped markets
Imam Reza Rotana, the first hotel of Rotana Hotels and Resorts in Iran, is set to open in the city of Mashhad in the third quarter of 2018. According to Rotana President and CEO Omer Kaddouri, they have also planned properties in Tehran and Esfahan to capitalize on emerging opportunities in the country’s tourism and hospitality sector.
According to Mr. Kaddouri, Iran has been witnessing a tremendous growth in the number of tourists as well as business travelers. It welcomed more than 6 million visitors in the year ending March 2017, showcasing a staggering 50% growth from the previous year. Under its 2025 Tourism Vision plan, Iran expects visitor arrivals to reach 20 million in 2025.
“With the limited supply of hotels and the lack of international hotel chains gearing up to Iran’s aim to attract 20 million International visitors by 2025, we hope to secure our position in one of the world’s largest untapped markets,” he said.