NH Group enters the North American market in the heart of Manhattan

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Published on 18/02/20 - Updated on 17/03/22

NH Group announces the opening of NH Collection New York Madison Avenue in April, the first property of the group in North America.

Located in the heart of the “Big Apple”, the hotel offers 288 rooms in the middle of Manhattan, on Madison Avenue. The style is a mix of a Renaissance Revival architecture of the 1920’s, known to be the “Golden Age of Advertising”, and a European style with “eclectic elegance”, featuring “elegant furniture crafted from walnut wood”.

A Presidential Suite offers an intense experience of Downtown New York, with a terrace overlooking the Empire State Building. As for the F&B part, the property includes a “chic cocktail bar” with an original tea cocktail concept dubbed Suite & Tea.

Hugo Rovira, Managing Director for NH Hotel Group in Southern Europe and the US, said:

We are very pleased to be marking this new milestone opening in New York, raising our value proposition in the city with the introduction of our upper-upscale brand, NH Collection. The new NH Collection New York Madison Avenue embodies the spirit of this concept in the broadest sense: exceptional and meticulous attention to detail, first-class services, innovative premium products and next-generation technology, combined to create an unparalleled experience.

The NH HOTELS group, part of MINOR HOTELS, is the eighth largest hotel brand in Europe in 2020, with 291 hotels (43 465 rooms) according to Hospitality ON ranking (Hospitality ON data).

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