Louvre Hotels Group unveils its new "SMART INSIDE" label at the Campanile Smart Lyon Bron. This is the first hotel in Europe in the midscale segment to be 100% connected at every stage of the customer's stay, making it more fluid, safe, connected and fun.
After the launch of the first Campanile Smart Hotel in Shanghai in 2017, Louvre Hotels Group is launching its technological label that can be duplicated across all of the group's brands worldwide.
This first smart hotel with the "SMART INSIDE" label offers 20 innovations at the heart of the customer journey. The hotel's innovative technologies are centralized in a Web App, a light version of a traditional application that does not require downloading or identification on the cell phone. It is intuitive and available anywhere, anytime and on any connected device.
While the concept of the label offers a fluid and fast "touchless" experience, the teams will always be present if the customer wishes to join a classic path, to guide, explain and advise. Technologies are also used to serve the teams (e.g., solutions that streamline the control of rooms, maintenance or concierge services).
Cutting-edge technologies are inserted at each strategic contact point of the customer journey:
Upon arrival, the guest can check in via a connected terminal, allowing independent check-in at any time. At this stage, they discover a giant QR code that opens the Web App, a digital companion that will guide them during their stay. An online concierge service and a robot providing room service are available. Guests can also adjust room settings, from light scenarios to room temperature. For more entertainment, a connected TV allows guests to stream and view their favorite content from their smartphone (VOD platform, music playlists, etc.). The Web App gives access to a large press catalog with more than 7,000 references of national and international magazines and newspapers. A connected bar-restaurant gives access to a menu available for click & collect or delivery. In the heart of the lobby, the customer can also personalize his latte or beer thanks to a printer on foam that reproduces the motif or photo of his choice.
The establishment's teams, all trained in sustainable development, have therefore implemented a local strategy to engage all their stakeholders around 3 pillars:
- Innovation for the environment: the hotel is equipped with a BMS (Building Management System) that makes it possible to monitor and improve energy consumption via room presence sensors and specific scenarios. Guests also have free access to charging stations for electric cars installed at the hotel entrance;
- Local commitment: the hotel is also located as close as possible to its local ecosystem, offering access to sustainable mobility, local products and eco-responsible outings within the city of Lyon. It also offers a very committed initiative: the suspended coffee. It consists of paying for two coffees: one for oneself and the other for a poor client.
- Customer awareness: throughout their technological and physical experience, customers have access to awareness content. For example, "nudges*" designed to encourage the right gestures are installed at key points of contact in the customer journey. Finally, the hotel also offers a unique service to engage its customers: it gives them their room key in a card holder sown with seasonal seeds (herbs, flowers, etc.), to be planted by the customer himself or herself or by the hotel teams: a fun way to contribute to biodiversity.
This hotel of the future is the result of a cross-cultural collaboration between France and China to offer a product that is innovative, connected and respectful of the environment. After a successful test in Shanghai, we are extremely proud to launch this new concept in the French mid-scale segment.
Pierre-Frédéric Roulot, CEO Louvre Hotels Group
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