Hard Rock Hotels launches new hotel brand

1 min reading time

Published on 21/12/20 - Updated on 17/03/22

REVERB Downtown Atlanta

Hard Rock Hotels announced the official launch of REVERB by Hard Rock, a new hotel concept designed to be a cultural center for music fans, locals and travelers.

Strategically located next to the Mercedes-Benz Stadium in Atlanta, REVERB Downtown Atlanta marks REVERB's first opening, with more properties expected to open in major U.S. cities over the next two years.

REVERB Downtown Atlanta has 195 rooms, 11 floors, work spaces, common areas and views of the Atlanta skyline and Mercedes-Benz Stadium from the RT60 Rooftop Bar.

Our guiding principle when ideating around REVERB was fostering social connections and providing a multitude of spaces for our diverse range of guests to express themselves and their passions for creativity and exploration. Through our extensive research, we understand the modern traveler is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences. To meet those aspirations, we crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today's travelers, but also has a clear Hard Rock feel to it through music.

said Jim Allen, Chairman of Hard Rock International.

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