Ennismore and ActivumSG's Fund V sign a long-term management agreement to operate the new SLS seafront property currently under construction.
The 490-room property is scheduled to open in the second half of 2024 in Barcelona's fashionable 22@ district. This opening will mark the arrival of the SLS brand on the European market. The project is an investment by ActivumSG's fifth real estate fund as part of a pan-European hotel strategy that ActivumSG began in Spain in 2015.
The property will take place near to the beach and fronts the marina on the northeast side of Barcelona's 22@ district. This district is a former indsutrial area which is going under a major regeneration program.
SLS Barcelona will feature roof-top dining, bars, three swimming pools, a 772 square-meter ballroom, a spa and beauty salon, and a well-being and fitness center. Each guest room will have a balcony.
The location boasts easy access to the historic center of Barcelona. Adjacent to the future SLS Barcelona, is the city's major venue for outdoor music festivals and events. The 22@ district has become over time a fashionable place to live, resulting in a vibrant mix of shops, restaurants, and bars.
According to Ennismore, lifestyle is one of the fastest growing segments of the hospitality industry and lifestyle brands are recovering faster from the impacts of the pandemic, "helped by strong local and national demand, particularly for restaurants and bars".
Ennismore is leading the way in lifestyle, with its collective of 14 brands representing 92 operating properties across 26 countries. With seven properties in Beverly Hills, Miami, Bahamas, Cancun, and Dubai, SLS is set to open two additional properties in Puerto Madero, Argentina, by May of 2022 and Scottsdale by 2023.
Opening in Barcelona is a massive statement of our ambitions to grow the SLS brand in Europe. SLS Barcelona is in a great location that offers so much to guests. We're excited at creating the ultimate luxury destination that guests will be torn to leave if they choose to explore the other delights of this great city.
Chadi Farhat, SLS Brand Chief Operating Officer, Ennismore
SLS Barcelona will be a distinctive glamorous lifestyle destination, supported by the powerful reach of the Ennismore and Accor's distribution network. We couldn't be happier to have SLS as our operating partner since it's completely aligned with our vision to fill the gap in the lifestyle hotel market in this major European travel destination. It's a fantastic result for our hotel strategy of creating great hotels in the best locations as the industry recovers from the pandemic.
Saul Goldstein, Founder and Chief Executive Officer of ActivumSG