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The First Collection, the new lifestyle brand by The First Group

The First Collection inaugural hotel will be launched in Dubai in September 2021, The First Collection Jumeirah Village Circle. The hotel will offer its guests many restaurants, leisure facilities, as well as giving them an easy access to the city’s top business precincts.

The First Group, owner of many upscale hotels in Dubai, such as The One At Jumeirah Village Triangle, is launching a new upscale brand, The First Collection, designed around dining and leisure facilities. Scheduled for September 2021, the brand’s inaugural hotel, The First Collection Jumeirah Village Circle, will boast 491 rooms and suites spread across 40 floors. The property was designed by the company NORR, which has worked on several upscale hotels.

As expected from an upscale hotel, the property is home to many restaurants, like the Santè Ria, and bars, each offering different flavours. Taking advantage of the current lack of licensed, midscale restaurants in the residential community of Jumeirah Village, the hotel will aim to become one of the most popular dining destination in the district. Trying to reinvent the concept of upscale accommodation, the hotel will, according to David Thompson, VP of The First Collection Hotels:

Set new standards for upper-midscale accommodation in the heart of this dynamic, up-and-coming precinct, and thanks to its world-class dining and leisure facilities, will become a popular destination in its own right, befitting the ambitions of The First Collection as a lifestyle-focused brand.

The First Collection experience will offer ways to unwind and relax at swimming pools, sundecks, and gyms. Thanks to the location of the hotel near the coastline, guests will also have an easy access to Downtown Dubai and Dubai South, two famous business and leisure-focused districts.

The launch of this new brand is the epitome of the First Group’s expansion strategy. More hotels are expected to be brought under the First collection Brand.

Introduced in 2021, The First Collection is an innovative lifestyle brand that integrates and leverages the combined strength of The First Group’s fast-growing portfolio of award-winning hotels.

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