The chain was born after the split of Alegría Hotels and Fergus Hotels.
After the decision to divide the chain Alegría Hotels, was born 30° Hotels and Ehogroup, the parent brand that groups the two chains.
The new chain has six establishments on the peninsula: Catalonia, Andalusia, Valencian Community and Murcia.
On the Board of Directors, alongside Enrique Hernández as CEO, there will be Ferran Bueno as Corporate Marketing Director and Enric Oliva as Commercial Director.
30° will be oriented, as the brand itself says, towards the sun and beach vacation segment.
Concerning Alegria Hotels, it now has 9 hotels.
It was a totally friendly decision to separate the companies and take parallel paths. Enrique decided to form his business group at the same time that Joan Pascual continued with the Alegría Hotels brand.