Ehogroup introduces 30° Hotels in the Spanish peninsula

1 min reading time

Published on 24/12/20 - Updated on 17/03/22

Hotel Dos Playas, Costa Cálida Spain

The chain was born after the split of Alegría Hotels and Fergus Hotels.

After the decision to divide the chain Alegría Hotels, was born 30° Hotels and Ehogroup, the parent brand that groups the two chains.

The new chain has six establishments on the peninsula: Catalonia, Andalusia, Valencian Community and Murcia.

On the Board of Directors, alongside Enrique Hernández as CEO, there will be Ferran Bueno as Corporate Marketing Director and Enric Oliva as Commercial Director.

30° will be oriented, as the brand itself says, towards the sun and beach vacation segment.

Concerning Alegria Hotels, it now has 9 hotels.

It was a totally friendly decision to separate the companies and take parallel paths. Enrique decided to form his business group at the same time that Joan Pascual continued with the Alegría Hotels brand.

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?