Accor to continue its global expansion

3 min reading time

Published on 15/03/22 - Updated on 17/03/22

Raffles Farimont Doha hotel

More than 300 hotels and resorts are scheduled to open by the end of 2022. That's almost one opening a day for the Accor group.

Already the European leader and in the top 10 worldwide, the group aims to increase its global coverage with a dynamic as strong as that of 2021. It has announced 288 openings in 2021 for 41,000 rooms, which brings the net increase in rooms in 2021 to +3.2%, i.e. 158 properties and 24,241 additional rooms according to the Hospitality ON ranking as of 1 January 2022. The announced pipeline is filled with more than 1,200 properties or 214,000 rooms. These figures illustrate the dynamics of the hotel sector and the attractiveness of the French group's portfolio of brands. It enables it to offer hoteliers a wide range of solutions in line with the objectives, the DNA of the properties and their environment.

Agnès Roquefort, Global Chief Development Officer, underlines : “In 2021, we continued to reinforce our leadership position in the regions where we have historically led the competition, while building strong momentum in the key markets of North America and China. We are projecting an even higher pace of growth this year and are pleased to have resumed signing new hotels at a rate of one per day. We are extremely grateful to our development teams around the world who are doing a fantastic job of pushing projects forward, exceeding targets, and opening new doors – despite ongoing supplychain challenges, geo-political tensions, stringent health and safety regulations, and post-pandemic recoveries which continue at a varied pace.”

Following on from 2021, when the greet, ibis Styles, Mercure and Mövenpick brands accounted for 48% of rooms signed, Accor expects these brands to grow with MGallery Hotel Collection and Emblems Collection. 

Accor lists among the next emblematic openings:

  • the Raffles London at The OWO,
  • the Raffles & Fairmont Doha,
  • the Raffles at Galaxy Macau,
  • the Raffles Boston Back Bay Hotel & Residences,
  • the Sofitel Barcelona Skipper,
  • the Sofitel Shanghai North Bund,
  • the Rixos Doha Qetaifan Island,
  • the The Admiral Hotel Manila – MGallery; 
  • the Pullman Orchard Singapore,
  • the Novotel Mexico City Insurgentes, the Novotel Liverpool Paddington Village

The lifestyle portfolio is also driving the group's development worldwide with openings announced for:

  • Morgans Originals Legacy à Miami (États-Unis), 
  • The Hoxton, Brussels (Belgique),
  • Hyde Paradox Hotel London City (Royaume-Uni), 
  • SO/ Maldives, 
  • TRIBE Phnom Penh Post Office Square (Cambodge)

For Ennismore

  • Maison Delano Paris
  • SO/ Paris
  • 25hours Copenhagen
  • Mama Shelter (Paris La Défense et Dubai)
  • SLS Puerto Madero
  • Mondrian Singapore Duxton

Gaurav Bhushan, Co-CEO of Ennismore, adds : “Lifestyle is one of the fastest-growing segments of the hospitality industry, and we’re seeing that through increased demand for our brands, as we quickly bounce back to pre-pandemic levels. [...] There’s no doubt lifestyle brands are recovering faster from the impact of the pandemic, helped by strong local and domestic demand, in particular for our restaurants and bars.”

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