Hyatt Hotels Group announced on Thursday, February 3, 2022, that a Hyatt subsidiary has entered into a franchise agreement with the 12.18 Group to launch the Destination by Hyatt brand in Italy with the 7Pines Resort Sardinia.

The new 76-room resort is scheduled to open in early July 2022. The property offers a luxurious yet "casual" lifestyle experience, aligning perfectly with the Destination by Hyatt brand's focus on "immersive experiences, authentic design and genuine service."

The upcoming launch of this property marks the continued growth of Hyatt's portfolio of luxury resorts, as well as the opening of the first Hyatt-affiliated hotel in Sardinia, and the second 7Pines Resort in Europe after 7Pines Resort Ibiza.

The Destination by Hyatt brand is a diverse collection of luxury and upscale independent hotels, resorts and residences, all with their own unique identities that embody the true spirit of each location. 

At Hyatt, we place great emphasis on forming meaningful relationships with owners, so together we can create luxury hotels and resorts in desirable and unique locations that matter to our guests and World of Hyatt members. In this, Hyatt’s second collaboration with 12.18 group, 7Pines Resort Sardinia has been designed in harmony with its surroundings, and truly reflects the Destination by Hyatt brand’s commitment to embody the spirit of each location.

Felicity Black-Roberts, Vice-President of development Europe, Hyatt

7Pines Resort Sardinia is located in Porto Cervo and is nestled in a secluded cove on the north coast of the island. It is a seaside resort surrounded by a pristine coastline and a nature reserve.

To complete the offer, guests can choose from 3 restaurants as well as 3 bars, access to a private beach and a jetty with a beach club. The resort also offers 4 secluded coves, 2 swimming pools, a spa and a wellness centre. Overlooking the archipelago of La Maddalena, guests will also enjoy a unique and exclusive panoramic view.

The new 7Pines Resort in Sardinia is 12.18.’s second collaboration with Hyatt, which we see as one of the market leaders for luxury hotels. The Destination by Hyatt brand aligns perfectly with the 7Pines Resorts brand values, and being part of this brand portfolio represents an important milestone for the expansion of the 7Pines brand. [...] With Hyatt on our side, we are convinced the soon-to-open 7Pines Resort Sardinia will be a success. Furthermore, our group portfolio has proven to be impressively resistant to recent global crises achieving results that are exceeding pre-pandemic levels.

Jörg Lindner, Managing director of the 12.18. group

7Pines Resort Sardinia will join the Destination by Hyatt portfolio, becoming the sixth Hyatt-affiliated hotel in Italy. It will join the soon-to-reopen Park Hyatt Milan, Hyatt Centric Milano Centrale, Hyatt Centric Murano Venice, Il Tornabuoni, part of The Unbound Collection by Hyatt portfolio, and The Tribune, which is a JdV by Hyatt hotel.