Wyndham and Roadchef join forces to launch UK's first Super 8 hotel

2 min reading time

Published on 17 July 2023

Super 8 by Wyndham Chester East

Wyndham Hotels & Resorts, the hotel franchise company, has teamed up with Roadchef, one of the UK's leading motorway service area operators, to announce the forthcoming opening of Super 8 by Wyndham Chester East, the UK's first Super 8 hotel.

The Super 8 by Wyndham budget brand operates in countries including the United States, China, the Dominican Republic, Indonesia, Germany, the United Arab Emirates, Saudi Arabia and now the UK. It has nearly 2,700 hotels worldwide.

The 41-bedroom Super 8 by Wyndham Chester East is due to open this month following extensive refurbishment. Conveniently located close to the M56 motorway, the hotel will cater for travellers from the Cheshire, Greater Manchester and North Wales regions. Roadchef has invested millions in modernising its roadside hotels across the UK to meet the changing needs of customers.

The design of the hotel has been influenced by the modern look of Super 8 hotels in North America and Europe. Roadchef's research took into account the preferences of UK travellers, focusing on convenience, choice, flexibility and the growing demand for well-designed electric vehicle charging options suitable for overnight stays.

The Super 8 by Wyndham Chester East will offer a variety of room types aimed at families, groups, couples and singles. The hotel will also offer a bar and restaurant, as well as on-site electric vehicle charging facilities, all at an affordable price.

In keeping with Roadchef and Wyndham's commitment to sustainability, the hotel will participate in Wyndham's Green Certification programme, which focuses on energy efficiency, emissions reduction, water conservation and waste minimisation.

The Super 8 by Wyndham Chester East joins the Wyndham Hotels & Resorts portfolio of more than 65 hotels in the UK, all part of the award-winning Wyndham Rewards loyalty programme.

Wyndham Hotels & Resorts has 9,100 hotels in more than 95 countries across six continents with a leading position in the economy and mid-market segments of the accommodation sector.

“Today’s travellers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers. It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the UK.” - Dimitris Manikis, President Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts

“Our long-term vision is to transform the way people experience road travel and roadside hotels. Business and leisure travellers alike seek convenience, comfort, and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations. Launching Super 8 by Wyndham in the UK is a step towards elevating and revolutionising the roadside hotel experience and we are proud to be a part of this transformation and continue to invest in delighting our guests.” - Dan Sutton, Head of Hotels at Roadchef

Wyndham Hotels & Resorts

Wyndham Hotels & Resorts

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