TUI Blue expands its footprint on four continents

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Published on 3 March 2023

Tui Blue

The group is now continuing to grow and expand the TUI Blue global hotel operator brand portfolio with the addition of 13 new hotels.

The expansion is carried out in conjunction with international partnerships through which the hotels are operated either under management contracts or by franchisees. For the next two years, 13 new openings are already planned on four continents.

In the summer of 2023, TUI Blue will first open five hotels in popular destinations in the Balearics and Cyprus, as well as in Egypt and Thailand. In addition, a new construction will be launched in Reutte, Austria.

The hotels planned in Asia are located on beaches in Thailand, Cambodia and the Chinese holiday island of Hainan. Two more properties in the interior of the country will cater to the needs of Chinese tourists who wish to spend their holidays in popular cities such as Fuyang or Taicang.

A hotel in Senegal, West Africa, and a new property on the Caribbean island of Curacao will enable the brand to establish itself in promising new markets.

We want to establish TUI Blue as a customer magnet for exciting new holiday destinations. In Dubai and Hong Kong, we have built up teams of experienced hotel operators who are currently negotiating the next steps for growth.

Artur Gerber, Managing Director of TUI Blue

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