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Sydell Group unveils a new hotel and student housing concept

Located in the heart of Williamsbrug, Penny Williamsburg is the latest concept created by Sydell Group which softly opens this summer.

In partnership with art school Bard College, Penny Williamsburg will offer 118 apartment style accommodations suitable for both short- and long-term visits. Each room are well equipped, including a functioning kitchenette, and a selection of art books curated by independent bookstore The Strand.

Additional guest amenities include unlimited complimentary filtered water, bikes to borrow and in-room yoga and exercise supplies, a private courtyard and patio on the ground level with space to work and socialise, along with private classrooms and event spaces.

The ground floor will also act as a functioning art gallery in collaboration with non-profit organisations LAND Gallery and Pure Vision Arts, which provide resources, studio space and representation to artists with developmental disabilities. Every hotel reservation will provide a one-dollar donation to these organisations.

The rooftop bar and restaurant, situated on the eleventh floor, are set to open in early 2023. Offering a casual menu with craft cocktails led by Leo Robitschek, the rooftop will provide indoor and outdoor space along with two private terraces and a built-in DJ kiosk.

Sydell Group are known for creating a portfolio of hotels across the US and UK. Notable hotel brands include NoMad, LINE and Freehand, amongst others.

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