With a strong owner and investor interest Swiss-Belhotel International has started an ambitious expansion strategy in Europe, Middle East and Africa (EMEA).
The group announced this development plan on Monday 9th of May, at the Arabian Travel Market. Swiss-Belhotel International explained that it wants to double its footprint in the EMEA region by 2025. A strong and fast expansion indicative of the group's ambition for the coming years.
Swiss-Belhotel branded properties had managed to maintain highly competitive ranking even during the uncertain times of the health crisis. And the group also opened three new properties at the height of the pandemic and made them profitable in « record time ».
The owner and investor confidence is building up with the return of travel. At the Swiss-Belhotel International we are well positioned for continued growth in Europe, Middle East and Africa, and are witnessing tremendous interest in our brands from both existing and new owners who are showing keenness to invest and build more hotels with us. […] Following our development strategy, we have set an ambitious target of doubling our portfolio in the EMEA region in the next three years and are making great progress in that direction with several exciting projects under negotiation. Africa looks very promising with significant potential for our diverse brands. In addition, we are heading into the European market with an unmatched deal for owners and investors and seeing some strong interest.
Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International
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