Hilton has signed a franchise agreement with the Societe Hoteliere Economique D'Investissement de Gerone Nord for the opening of the first Spark by Hilton hotel in Spain. Located in Madrid, the hotel will mark the debut of the premium economy brand in the country.

About the Spark by Hilton Madrid Alcalá

The Spark by Hilton Madrid Alcalá, located at Albarracín 42, San Blas-Canillejas, will feature 95 rooms, a buffet breakfast area, and communal spaces designed for socializing or working.

The hotel will open its doors in the summer of 2025, adding to Hilton’s expanding portfolio in the premium economy segment.

"We are delighted to launch the Spark by Hilton brand in Spain, the first of the hotels we plan to develop here, as we see great opportunities for this premium economy offer." - Carlos Miró, Hilton’s General Manager of Development for Spain and Portugal

Hilton expands strongly across Europe 

The opening of Spark by Hilton Madrid Alcalá follows the brand’s debut in Europe in 2023, with current properties operating in the UK, Germany, Austria, and Poland.

France will follow shortly, and Carlos Miró highlighted a strong demand for this segment in the Spanish market. 

"Spark further diversifies our offering for both guests and hotel owners, marking our entry into the premium economy hotel sector in Spain," added Carlos Miró