Room Mate Hotels has made a significant move into Switzerland, marking the opening of its first Swiss hotel in Geneva. This expansion aligns with the brand’s broader strategy to grow in the luxury hospitality market and establish its presence in Europe’s high-end city destinations.
A new chapter for Room Mate in Switzerland
Room Mate Hotels has expanded its footprint with the acquisition of the 104-room Hotel Marmont in Geneva. The property is strategically located near Rue du Rhône, and just a short walk from Lake Geneva. Scheduled for a complete refurbishment, the hotel will reopen under the Room Mate brand in early 2026.
“This is a great milestone for Room Mate. We are very happy with the arrival in Switzerland, one of the world’s top tourist destinations and a beautiful country.” - Kike Sarasola, Founder and President of Room Mate Hotels
Strategic expansion strategy across Europe
The Geneva property marks Room Mate's entry into Switzerland, joining a growing list of key locations. The company is also expanding in Spain, with twelve new hotels in Valencia, while continuing its development in other major cities like Madrid, Barcelona, and London.
In addition to the new property in Geneva, Room Mate is preparing to open other hotels in Rome, Paris, and Sicily. This expansion strategy is backed by solid financial performance. In 2024, Room Mate reported revenues of €128.5 million, a 23% increase from the previous year, with projections for €150 million in 2025.
Investment and refurbishments drive Room Mate’s growth
The company’s growth is supported by significant capital investment following a change in ownership in 2022. New shareholders have reinforced Room Mate’s financial foundation, enabling the brand to complete refurbishments at properties like Room Mate Aitana in Amsterdam and Room Mate Luca and Isabella in Florence.
“The support from our new shareholders has been crucial in driving our growth. With strategic acquisitions and renovations, we are expanding our portfolio to offer high-quality, design-forward hotels in Europe’s most desirable cities.” - Kike Sarasola, Founder and President of Room Mate Hotels
Room Mate’s performance has been strong in its existing markets, with Italy and Spain leading the way in occupancy and revenues.
In 2024, Room Mate welcomed over 1.22 million guests, with an average occupancy rate surpassing 86%. The brand continues to grow its presence in Europe, focusing on high-demand urban destinations and strategic markets. Kike Sarasola also expressed the brand’s ambition to further expand in strategic European cities like Lisbon and Paris, as well as exploring new markets such as Germany.
The brand’s portfolio, now with 33 hotels across 15 cities in Europe, attracts a wide range of travelers, including digital nomads, business travelers, and urban explorers. The opening of the Geneva hotel will solidify Room Mate's role as a growing force in the European hospitality sector.
