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Radisson Hotel Group aims to accelerate its development in Turkey

Radisson Hotel Group wants to boost its development pipeline targets in Turkey to reach 50 hotels by 2023 instead of 2025.

In 2021, Radisson Hotel Group announced the goal to reach 50 hotels in Turkey by 2025. And in 2022, the Group plans to grow its presence in the country with 10 additional hotels and to introduce two new brands, Radisson Individuals and Radisson RED, to the Turkish market.

The Group signed six new hotels and opened new properties in key locations during 2021. At the beginning of this year, Radisson has confirmed 40 hotels and is on track to reach its target of 50 hotels by the end of 2023. The fast expansion is supported by the launch of Radisson Individuals and Radisson RED in Turkey, and the expansion of Radisson Blu.

Radisson Individuals is a key brand to support the Group’s growth locally as it appeals to independent hotels which represent over 75% of the existing hotel supply across the country. The first Radisson Individuals turkish property, Royan Hotel Hagia Sophia Istanbul, will open soon. It will feature 48 rooms and suites and two restaurants with views on the Bosphorus. Five other Radisson Individuals hotels are scheduled to open within six to eighteen months in Assos, Gure, Yalova and Eskisehir.

The Group will strengthen its presence in Istanbul with the opening of two new properties : Royan Hotel Hagia Sophia Istanbul and Radisson Hotel Istanbul Harbiye. These two new properties will add to the 20 hotels already in operation in the city.

Izmir will also welcome two new properties : Radisson Blu Hotel, İzmir Bornova and adisson RED Izmir Point Bornova. The first hotel will include 220 guest rooms while the second will represent the introduction of the Radisson RED brand with 106 guest rooms aligned with the brand’s DNA.

We expect 2022 to be a record year of growth globally and aim to reach 50 hotels in operation and under development in Turkey by the end of 2023. The recent launch of Radisson Individuals and Radisson RED in the country creates more possibilities to our guests and owners. We remain strongly committed to the country’s future tourism potential and are allocating further resources to our local teams with the addition of people within our commercial and procurement teams, as well as a new role to support our owners locally. 

Elie Younes, Executive Vice President & Global Chief Development Officer, Radisson Hotel Group

Turkey is a key focus market, and the recent growth acceleration demonstrates the strength and relevance of all Radisson Hotel Group brands across the country. The introduction of Radisson Individuals has demonstrated a rapid success as a conversion friendly brand in a country led by independent hotels. The creation of a local role in Turkey will further support our proximity to all our existing and future partners but also demonstrates our commitment to unlock more opportunities and a clear focus on local expansion plans.

Ramsay Rankoussi, Vice President, Development for Africa & Turkey, Radisson Hotel Group

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