Radisson continues expansion across Europe

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Published on 13/09/22 - Updated on 13/09/22

Radisson Europe

Radisson Hotel Group plans to further expand its portfolio in Poland and in Spain with numerous following openings in these two countries for the coming years.

Just this year, the group opened the Andersia Hotel & Spa Poznań, a member of Radisson Individuals and Radisson RED Gdansk hotel already in the country. And further openings are planned for the coming months. Radisson holds a portfolio of 23 hotels, representing more than 5,200 rooms, in operation and under development, in Poland.

Alongside its presence in domestic leisure destinations, Radisson continues to drive its prominent position across Poland’s key cities The group recently introduced its luxury brand Radisson Collection to the country with the rebranding of the former Radisson Blu Hotel, Warsaw to Radisson Collection Hotel, Warsaw after an extensive renovation.

After a record year in 2021 with continued growth of all our brands worldwide, we have set ourselves even higher targets for 2022. Globally, over the past three years, we have invested more than $400 million to further strengthen the relevance of our brands and developed new business offerings. We have invested another $100 million in state-of-the-art IT infrastructure. All this to give owners and guests world-class digital solutions to help serve guests, manage properties, and optimize revenues and costs. Poland is an important market for our growth strategy in Europe.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group

We reactivated our growth plan for Poland since 2016 when we initiated a growth strategy focused on creating a diverse footprint across urban and leisure destinations, operating in the midscale to luxury segment under management and franchise agreements. Today we are proud to announce that we achieved a strong and resilient portfolio of 23 hotels with more than 5,200 rooms under 6 brands of the Radisson Hotel Group. We thank our partners for their confidence in the Radisson Hotel Group.

Valerie Schuermans, Vice President Business Development Central & Western Europe

Radisson Hotel Group also unveils ambitious expansion plan in Spain that includes the opening of up to 20 new hotels in the coming years, in line with its international business development strategy.

The group already has two hotels under the Radisson Collection brand, the Radisson Collection Hotel, Magdalena Plaza Sevilla and the recently opened Radisson Collection Hotel Gran Vía Bilbao. It is also finalising the opening of what will be the first Radisson RED hotel in Spain, which will be located in Madrid and is scheduled to open its doors in October. The company also has two properties in the Canary Islands: the Radisson Blu Resort, Gran Canaria and Radisson Blu Resort & Spa, Gran Canaria Mogan.

The group is immersed "in a very ambitious growth process in holiday destinations such as Ibiza, Mallorca, Costa del Sol and the Canary Islands, as well as highly attractive international destinations such as the Maldives, Bali, Santorini, Mykonos and Bodrum, among others. Undoubtedly, this line of growth is very strategic for the company."

Spain is a country with a very powerful tourism industry, with a very high cultural and gastronomic level, two factors that Radisson Hotel Group takes into account when establishing itself in a place. […] We are very excited to introduce the premium Radisson Collection brand and the lifestyle Radisson RED brand in key cities in Spain. We have many projects in the pipeline and are actively working to secure new and attractive destinations for the future.

Gonzalo Cámara, Director of Business Development at Radisson Hotel Group

Radisson Hotel Group

Radisson Hotel Group

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