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OYO strengthens its upscale portfolio in Dubai by opening its first luxury hotel

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Published on 28/06/24 - Updated on 28/06/24

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OYO announced on Monday the opening of its first luxury hotel in Dubai, the Palette Royal Reflections Hotel and Spa. The move marks an important milestone for the IPO-pending unicorn as it looks to expand its portfolio of high-end properties globally.

The Palette Royal Reflections Hotel and Spa offers 100 rooms as well as a gym, swimming pool and dining options. The opening is part of the company's ongoing efforts to strengthen its global presence, particularly in the Middle East. OYO currently operates over 700 properties in the UAE, of which more than 200 are in Dubai, demonstrating its strong foothold in the region.

OYO anticipates a significant increase in the number of Indian tourists in 2024, following the relaxation of visa policies for Indian citizens earlier this year. "OYO expects more than one million Indian tourists to visit Dubai this year," the company said. "Dubai has long been a favourite destination for Indian travellers, thanks to its luxury shopping, stunning architecture and vibrant culture."

"We have seen an increase in the number of Indian tourists seeking luxury accommodation in the region. OYO plans to cater to the requirements of tourists visiting Dubai through this initiative." - Nitin Gupta, Business Head for OYO in the Middle East

India is the largest market for tourism in Dubai, with 11.9 million visitors in 2023, followed by Saudi Arabia (6.7 million) and the UK (5.9 million). With the launch of this luxury hotel, OYO hopes to attract even more Indian tourists and meet their needs for top-of-the-range accommodation.

This strategic expansion comes as the company prepares for its IPO, looking to strengthen its portfolio of luxury properties globally.

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