NOVUM Hospitality signs rental agreement for new hotel in Hamburg

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Published on 27/06/24 - Updated on 27/06/24

@Novum Hospitality

The new hotel, named Holiday Inn - the niu Clink, is scheduled to open in 2026. The project marks the first collaboration between NOVUM Hospitality and IHG Hotels & Resorts under a combined brand concept.

The 146-room Holiday Inn - the niu Clink is currently under construction at Holsteinischer Kamp in Hamburg's Barmbek-Süd district. Covering an area of around 4,500 m², the hotel will be strategically located to attract both business and leisure travellers. NOVUM Hospitality is thus reaffirming its commitment to offering innovative hotel experiences inspired by local culture.

Scheduled to open in summer 2026, the interior of Holiday Inn - the niu Clink will incorporate brick facades typical of the area, establishing an elegant connection with local architecture. The name "Clink" refers to the English term "clinker brick building", underlining this architectural inspiration.

The project is led by Hamburg-based property developer bda Projektbau GmbH, which is responsible for the construction and turnkey delivery of the hotel. The team of architects, led by Jacek Broll and Volker Daniel, has extensive experience in developing projects in Hamburg and northern Germany.

With this new opening planned for 2026, NOVUM Hospitality continues to strengthen its presence in the European hotel market, offering memorable and comfortable stays to its guests.

 "The realisation of this exciting hotel project in the centre of Hamburg is progressing according to plan. We look forward to expanding our partnership with NOVUM Hospitality and are confident that further joint projects will follow." - Volker Daniel, Volker Daniel, Volker Daniel, co-director of bda Projektbau GmbH with architect Jacek Broll

"As part of the collaboration between Holiday Inn and the niu, we want to continue to grow our innovative upper midscale brand. We are proud to announce the securing of our first joint pipeline hotel so soon after the opening of our first Holiday Inn - the niu hotel in Erlangen. NOVUM Hospitality already operates 17 hotels in our home market of Hamburg. The new Holiday Inn - the niu Clink will be the fifth hotel of our own brand to open its doors in the Hanseatic city." - David Etmenan, Chief Executive Officer & Owner NOVUM Hospitality

"We are delighted to further expand our partnership with NOVUM Hospitality through the development of Holiday Inn - the niu Clink, as the first pipeline project of our brand cooperation. This project marks another milestone in our collaboration as we will open more than 50 Holiday Inn - the niu branded properties in Germany. By combining the niu's distinctive design with Holiday Inn's world-class reputation, we are creating a unique guest experience that further strengthens our presence in the growing Hamburg hotel market." - Mario Maxeiner, Managing Director Northern Europe, IHG Hotels & Resorts

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