Novotel makes its debut in Valencia with the opening of a flagship hotel

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Published on 09/10/23 - Updated on 09/10/23


Nestled in the lively Turia Garden district, between the historic center and the Palacio de Congresos, the new establishment is scheduled to welcome its customers in the second half of 2024.

The hotel is undergoing a transformation from its former identity as the Expo Hotel, breathing new life into the 12-storey structure. The extensive conversion project will include 370 rooms, a café, a restaurant, a rooftop terrace with outdoor pool and bar, a gym, a breakfast room and a spacious meeting and workspace. Architecture and interior design studio Mönica Fullana is leading the renovation, ensuring that all aspects of the Accor Midscale brand philosophy, "Your time, Your way", are integrated.

Given its strategic location, the hotel is poised to make a significant impact on the corporate and MICE segments. However, it also recognizes the importance of meeting the needs of leisure travelers and families.

The hotel concept blends modernity and tradition, reflecting the architectural essence of Valencia. Notably, Novotel Valencia will be the first establishment in Spain to feature the innovative design of the Sundukovy sisters, renowned for their contemporary, timeless and elegant approach. This new Novotel concept has already met with great success in other major European cities such as Paris, Liverpool and Amsterdam.

The renovation project will scrupulously respect the sustainable development standards and regulations defined by Accor Group policy, demonstrating a commitment to responsible, environmentally-friendly practices.

The realization of this project is attributed to the franchise agreement between Accor and Pictet Alternative Advisors, the alternative investment division of the Swiss private bank Pictet.

The hotel's day-to-day operations will be efficiently managed by the expert hands of the Hesperia group, guaranteeing a seamless and rewarding experience for guests.

This flagship property is the thirteenth addition to the Novotel brand portfolio in the Iberian region, joining a list of hotels in major cities such as Madrid, Barcelona, Lisbon, Porto, Seville and Malaga. This initiative contributes to Novotel's extensive global network, which currently numbers over 550 hotels, with more than 175 planned openings in progress.

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