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Mövenpick to debut in Serbia

Accor continues to expand and strengthen its portfolio in Serbia and the whole Balkan region with the signing of a new flagship Mövenpick hotel in the destination.

Thanks to franchise partnership signed with Promont Group doo, Accor will introduce Mövenpick brand to Serbia this year. New Mövenpick hotel will feature 201 equipped rooms and suites, all rooms with balconies are overlooking Spa Vrdnik, a spa town with strong heritage.

Renamed Mövenpick Fruške Terme Resort & Spa, the hotel is a conversion of already existing hotel opened in December 2019. The property enjoys a good location with the proximity of Belgrade International Airport.

Mövenpick Fruške Terme Resort & Spa is the largest Water World, largest Spa world and the largest Resort Conference Center in Serbia, which was awarded as the “Best investment in the area of tourism in Serbia in 2019”. It is part of the Strategic Master Plan for Tourism Development of Fruška Gora that was passed by the Government of Republic of Serbia in 2021.

The property will include two restaurants and bars, an area for water-related activities and spa, as well as a spacious congress center. Thanks to its location between Serbia’s two biggest cities, Belgrade and Novi Sad, and amenities the hotel will attract business travelers as well as leisure tourists.

The investor of the hotel, Promont Group is one of the biggest companies in Serbia in that operates in the Real Estate, Hospitality, Energy and Distilled drinks sectors, among others.

Serbia is becoming one of the key markets for Accor in Southeast Europe with an ambitious development plan. We are excited to see how the potential of whole region blooms with outstanding projects. This development will help more visitors from whole Europe and the rest of the world discover the beauty of the region. We are thrilled to announce the very first Mövenpick hotel in Serbia, located in breath-taking landscape as a part of one of the biggest touristic investment in the country. We are certain that contemporary design combined with truly premium guest experience and the beauty of hotel surroundings will win the heart of every guest.

Dilek Sezer, Development Director – South Eastern Europe Accor

It goes without saying that Accor’s powerful worldwide network and outstanding loyalty program are giving us strong confidence of increasing our client base outside of Serbia and Balkan region. Our unique location and the overall master plan concept, which is a blend of sustainability, family time and quality food and beverage outlets, required a brand that supports such vision. We felt that Mövenpick is a perfect fit for us due to its brand pillars, global recognition and regional presence. We cannot wait to welcome first guests in this new hotel.

Milinko Cicmil, Owner and Director of Promont Group.

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