Meliá continues its expansion strategy in the luxury segment

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Published on 09/12/22 - Updated on 09/12/22

Développement Melia luxe

Meliá Hotels International announces that one in three hotel openings between 2023 and 2026 will be in its luxury portfolio to significantly strengthen its presence in this market.

These openings will enable the Spanish group to increase its luxury portfolio by 40%. As a reminder, Meliá is already present on six continents and in 42 countries with recent notable openings, such as the Villa Le Blanc Gran Meliá in Menorca, its first carbon neutral prototype.

In today's market, luxury and exclusivity can no longer be defined from one perspective, so our luxury brands seek to approach the world of luxury in different ways. Our mission is to provide conscious travel for a rewarding lifestyle. We have an impressive pipeline of projects and our first-class luxury hotels will spearhead our upward trajectory, not only in the Mediterranean destinations that are Meliá's roots, but also further afield in Africa and Asia. 

Gabriel Escarrer, CEO of Meliá Hotels International

The group anticipates the opening of 7 new properties in 2023, all belonging to the luxury segment.

ME by Meliá

ME Malta will open on the island's east coast in St Julians in the second half of 2023. Designed by world-renowned architect Zaha Hadid, it will become the second ME by Meliá hotel.

The hotel will feature 140 rooms and suites, a spa, meeting spaces, a variety of innovative culinary offerings and the ME by Meliá signature Radio Rooftop Bar, where expert mixologists, professional DJs and events will be paraded.

ME Guadalajara will open in the fourth quarter of 2023. It will be the second ME by Meliá hotel in Mexico and the brand's first urban hotel in the country. The hotel will feature 152 rooms and suites, as well as a swimming pool, rooftop space and a wide range of dining experiences.

Another ME by Meliá hotel will be the brand's first in the country, with the ME Lisbon opening in the second quarter of 2024. Perched near Parque Eduardo VII, it will mark a new stage in Meliá's European expansion.

Paradisus by Meliá

Meliá's fourth luxury brand, currently only present in Mexico and the Dominican Republic, will be coming to Europe next year with the opening of Paradisus Gran Canaria, Las Palmas in January and Paradisus Salinas, Lanzarote in March.

These resorts will blend the brand's family luxury approach with Paradisus' new 'Destination Inclusive' concept.

Paradisus Salinas will be housed in a building designed by Spanish architect Fernando Higueras, which is part of Lanzarote's artistic and cultural heritage.

Exclusive experiences, such as a yoga class on the edge of a pool or guided tours of Lanzarote's most emblematic sites, designed by artist and nature activist Cesar Manrique, will be included for guests who choose to opt for the top-of-the-range "Reserve" or "Niktè" rooms and suites.

Gran Meliá Hotel

Palazzo Cordusio, a Gran Meliá Hotel in Milan, will be housed in the Palazzo Venezia, one of the city's most iconic Renaissance buildings. The hotel, which will open in the third quarter of 2023, is an important milestone as Gran Meliá's first Milan property and reaffirms the strengthening of the group's footprint in Italy.

The hotel will preserve the cultural prestige of the building with the hotel's historic façade while renovating the 84 rooms, restaurants and rooftop bar. A project led by architect Álvaro Sans.

The upcoming opening of the Gran Meliá Nha Trang in Vega City, Vietnam, in the second quarter of 2023, will reaffirm Meliá's position in the Asian region. The hotel's 99 exclusive private beachfront villas offer a memorable stay, and guest experiences are centred on fine dining and wellness.

Meliá's Mediterranean roots are reflected in the culinary offering, which combines Spanish cuisine with local ingredients while the pools, Beach Club, spa and fitness centre allow guests to relax.

Meliá Collection Hotel

In Tanzania's Ngorongoro Crater, Meliá will launch its fourth luxury hotel in the African country and its first in the crater itself: the Ngorongoro Lodge, a Meliá Collection Hotel. The five-star lodge, which will open in June 2023 and complement the brand's safari circuit, will offer the largest hotel room offering in the Crater.

The newly refurbished 56-key hotel will feature local artwork, neutral tones and traditional designs. It will offer unique views of the pristine surrounding landscape and the crater. The property will also feature environmental initiatives such as generating the hotel's own electricity, solar power and drinking water, employing local Maasai tribesmen and working with the Moshi-based NGO Born to Learn.

Throughout the existing and future portfolio, sustainability is a key element and Gabriel Escarrer has always promoted corporate responsibility and sustainability across Meliá's social, economic and environmental pillars. Notably, the group has been named the most sustainable hotel operator in Spain and Europe for the third consecutive year in 2021.

Meliá Hotels International

Meliá Hotels International

Hotel Group

  • Meliá Hotels International Spain
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