Marriott strongly expands its footprint in Middle East and Asia Pacific regions

4 min reading time

Published on 22/09/22 - Updated on 22/09/22

 Ritz-Carlton Reserve in JiuzhaigouRitz

Marriott International has announced the opening of 14 luxury properties in Asia Pacific by the end of 2023, and the addition of over 20 properties and more than 5,000 rooms across the Gulf countries over the next 15 months.

Regarding its expansion in Asia Pacific, Marriott wants to bring its hospitality knowledge to emerging destinations such as Jeju and Jiuzhaigou. With a collection of iconic brands such as The Ritz-Carlton, St. Regis, W Hotels, The Luxury Collection, EDITION, JW Marriott and Bulgari, the company is set to meet the increasing demand for luxury travel experiences.

The Ritz-Carlton brand is set to expand further in Japan with the expected opening of The Ritz-Carlton, Fukuoka in 2023. In Australia, the anticipated opening of The Ritz-Carlton, Melbourne in early 2023 will offer guests the inimitable style and luxury of the brand. Reserve anticipates debuting its fourth rare estate in Asia Pacific in the historic Chinese valley of Jiuzhaigou next year.

Upcoming openings in major cities across the region will bring the spirit of St. Regis to travelers in new destinations. The brand is slated to debut in Goa with a new 49-acre beachfront setting. Travelers in Indonesia will soon be able to experience the St. Regis philosophy of ‘Live Exquisite’ with the opening of The St. Regis Jakarta expected later this year.

W Hotels is slated to expand its destination-led culture to Macau in 2023. The socially forward brand also expects to celebrate its third hotel in Australia with the opening of W Sydney at ‘The Ribbon’ in Darling Harbour in 2023.

Inspired by the principles of mindfulness and holistic wellbeing, an anticipated four new JW Marriott hotels across the region are set to open soon. JW Marriott Khao Lak Resort Suites is anticipated to welcome guests by the end of 2022. Expected to also open in 2022, JW Marriott Jeju Resort & Spa. Slated to open in 2023 are JW Marriott Goa Vagator and JW Marriott Hotel Xi’an.

EDITION is slated to expand its footprint in 2023 with a second location in Japan, The Tokyo EDITION, Ginza. The other highly anticipated property also expected to launch in 2023 is the brand’s first in Southeast Asia, The Singapore EDITION.

ITC Narmada, a Luxury Collection Hotel, Ahmedabad, is the latest addition to the brand’s growing ensemble. Opened in 2022, the hotel is architecturally informed by the traditional designs of the Gujarat region.

Travelers to Tokyo will soon be able to experience the DNA of Italian brand Bulgari with the planned opening of Bulgari Hotel Tokyo in 2023 in a new ultra-skyscraper near Tokyo Station. The new hotel is slated to feature 98 luxurious guestrooms including a lavish Bulgari Suite. It will also offer the brand’s dining venues such as il Ristorante Niko Romito and Hoseki Restaurant.

Today’s luxury traveler is looking for authentic experiences that are personalized, thoughtful and uniquely meaningful. Our current portfolio of highly distinctive brands is well-positioned to meet the evolving needs of travelers, and these expected additions reflect our optimism for the future of luxury travel.

Bart Buiring, Chief Sales and Marketing Officer Asia Pacific, Marriott International

The company’s growth in the Middle East region is fuelled by ongoing demand for its unique portfolio of hotel brands across Saudi Arabia, Qatar, and the United Arab Emirates, and increased appetite from developers for conversions and adaptive reuse properties.

With significant demand for luxury offerings in Saudi Arabia, particularly within the country’s ambitious developments such as the Red Sea Project and Diriyah Gate, Marriott International expects to enhance its portfolio with six additional luxury properties in the Kingdom. The anticipated openings include Nujuma, a Ritz-Carlton Reserve in the Red Sea Project, Four Points by Sheraton in Riyadh, and Courtyard by Marriott in Jubail expected to open in 2023.

Marriott International plans to nearly double its presence in Qatar with 10 anticipated additions over the next 15 months. The expected additions will further diversify the company’s portfolio in the country with the anticipated debut of four brands: EDITION Hotels, Delta Hotels by Marriott, Element Hotels, and Autograph Collection Hotels.

This year, the company expects to cross a milestone of 50 properties in Dubai alone, with the anticipated additions of Marriott Resort Palm Jumeirah, Dubai; Delta Hotels by Marriott Green Community, Dubai; and Four Points by Sheraton Production City, Dubai. Other notable additions expected by the end of 2023 include the debut of St. Regis and Marriott Executive Apartments brands in Kuwait and the entry of the Aloft Hotels brand in Oman.

While much of the company’s growth in the region is through new-build developments, the company continues to see an increase in conversion opportunities, highlighting the demand for its sought-after brands in the region. Over 30% of the company’s anticipated property additions in the region by the end of 2023 are expected to come from conversions and adaptive reuse projects.

The tourism industry in the Middle East continues to undergo significant growth in line with the long-term strategies of regional governments to diversify their economies. The reputation of Marriott International and our world-class brands, along with our long-established presence in the Middle East, continue to put us in a great position to contribute to the ongoing growth and diversification of the region’s tourism sector.

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International

Marriott International

Marriott International

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