Marriott strengthens its presence in France

2 min reading time

Published on 03/06/24 - Updated on 03/06/24

Moxy Clamart

Marriott plans to open 10 new properties in France by the end of 2025, including 3 Moxy hotels and the long-awaited Hôtel du Couvent, a Luxury Collection hotel in Nice, strengthening its position in the lifestyle and luxury segments.

The American group's French portfolio will be considerably expanded between now and 2025 with the addition of 10 properties, representing more than 1,000 new rooms across France. Marriott is thus strengthening its footprint in France, where it already has 69 properties in 29 different cities under 16 of its brands.

The Moxy brand in particular is spearheading this growth, with no fewer than 3 openings planned. These include the openings of Moxy Annecy and Moxy Paris Clamart scheduled for 2024, followed by the addition of Moxy Nice, scheduled for the end of 2025. This brand is already well established in France, with 9 hotels and almost 1,500 keys.

Other announced openings include the Residence Inn by Marriott Lille, the Courtyard by Marriott Lyon East and the Aloft Dijon, which involves the adaptive re-use of a former post office in the city centre, as well as a Tribute Portfolio hotel in Mougins.

However, the most eagerly awaited inauguration remains the Hôtel du Couvent, a Luxury Collection hotel in Nice, which is part of a project for the adaptive re-use of a convent built in 1604. This project, carried out in collaboration with Studio Mumbai, Studio Méditerranée and Festen Architecture, has resulted in the creation of 88 luxury rooms and suites.

We remain committed to strengthening our presence in France's primary and secondary markets, in line with the strong demand we are seeing for leisure and resort experiences, as well as business travel. [...] Conversion and adaptive re-use projects account for nearly half of our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key city centre locations and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings while creating fantastic guest experiences.

Alexandra Goguet, Vice President of Development for France and Benelux, Marriott International

 

Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
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