Marriott International Announces Partnership to Bring JW Marriott to Greece

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Published on 13/03/24 - Updated on 13/03/24

Marriott International Announces

Marriott International, Inc. has recently announced an agreement with Vasilakis SA to introduce the JW Marriott brand to Greece. Set to open in 2025, the JW Marriott Crete Resort & Spa will cover 100 acres of coastal land.

Vasilakis SA and Marriott International are teaming up with SWOT Hospitality, which will be the third-party operator for the franchised property.

“Greece remains as one of the most attractive destinations for today’s global traveller, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country. ” “We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete.” -  Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International

The property, which will be designed by Block722 will boast 160 guestrooms. Moreover, all suites and villas will include private pools or jacuzzis. Concerning the amenities, the resort will offer wellness spaces like the JW Garden and five culinary venues, including a traditional Cretan restaurant and beachside dining options. Furthermore, the resort will boast a beach club, a fitness center, swimming pools  and a spa and Family by JW experiences.

“We are delighted to announce the opening of the first JW Marriott resort in Greece, marking a significant milestone for our company. The collaboration with SWOT hospitality, marked by their expertise and unwavering commitment, has already demonstrated the success that this project is destined for” “The values of JW Marriott align perfectly with our vision for this project, and we are confident that this brand will elevate the hospitality experience in Greece and set a new standard of luxury for our guests.” -  Antonios Vasilakis, Owner of Vasilakis SA.

Situated on Marathi Beach, near Chania, the resort will provide access to the region's natural attractions. The property will also be located near Chania Airport and Heraklion International Airport, ensuring easy access for travelers.

“As a team, we are thrilled to announce our collaboration with Marriott International, and we are especially grateful for the trust placed in us by Vasilakis S.A.,” “The debut οf JW Marriott Crete Resort & Spa will redefine luxury hospitality in the Mediterranean, and also reinforces Greece’s position as an attractive destination for luxury brands and international jetsetters.” - Stelios Koutsivitis, President of SWOT Hospitality.

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